What Is Niche Tourism

In a globalising world of increasing sameness niche tourism represents diversity and ways of marking difference.

Travel and tourism an industry primer world tourism organization activities. This book provides an integrated picture of specialityniche tourism as a whole looking at both the macro and micro niche area. Tourism the act and process of spending time away from home in pursuit of recreation relaxation and pleasure while making use of the commercial provision of services. For example a tv set location may be popular only as long as the tv show is on the air after which tourism may decline.

Skiing safari and sports tourism are among the most well established types of niche tourism but as travelers all over the world demand more personalization companies have to adapt to changing consumer demand with even more offerings. It has a comprehensive theoretical framework and discusses initiatives policies and strategies adopted internationally. Niche tourism tourism tattler.

Niche tourism thematic research. A macro niche can be defined as a niche that has a larger consumer interest segment such as rural to. The concept of niche tourism has emerged in recent years in counter point to what is commonly referred to as mass tourism.

Niche tourism examines one of the fastest growing areas within the tourism sector. Niche tourism refers to the numerous specialty forms of tourism that have emerged over the years each with its own adjective. Niche tourism often attracts people from a very specific demographic whose tastes may change too quickly for the destination to adapt.

The special interest may be a one off interest for example going on a safari white water rafting or shark cage diving or an ongoing interest for example spiritual tourism. It is a product of modern social arrangements beginning in western europe in the 17th century although it has antecedents in classical antiquity. It implies a more sophisticated set of practices that distinguish and differentiate tourists.

Tourism niches grew in popularity over the last few years because of mass tourisms inability to satisfy peoples cravings for new and unique experiences tailored to their needs. Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audiencemarket segment. Special interest tourism is a niche market similar to adventure tourism but it differs in that it involves little or no physical exertion.

The sanctuary of christ the king in almada has become one of the most religious tourism visited places.